Jim Hume

How Community + Creativity = Positive Impact

Founder and Principal at Phire Group

Jim Hume is the Founder and Principal of Phire Group, a brand definition + activation company. Through extensive research, culture-deep immersion, bold creativity, precision execution, and ongoing measurement, Phire creates breakthrough, sustainable, community-owned brands that spark authentically and are free to spread wildly. Through nearly 20 years experience as an agency owner serving everyone from Fortune 500 companies to local nonprofits, Jim has realized the secret of sustainable marketing success: uncompromising authenticity.